Pur vs Brita: Which is the better water filter?

pur vs brita

PUR and Brita are the two leading brands of water pitchers, that provide clean, healthy and filtered hydration. When you compare PUR and Brita water filters, you will discover there are several similarities and differences between them. We are going to explain the differences and similarities between the two. There are several benefits associated with the water pitchers, they are easy to use and they will clean water. Filters from PUR and Brita can improve both the taste and the quality of the water you drink.

There are some areas where water is highly contaminated and contain hard minerals among other pollutants. PUR and Brita water pitchers are designed using the latest technology which aims at improving the quality of drinking water and maximizing your health. This article will overview and compare PUR vs Brita to provide you with the information you need to make a purchase decision.

Benefits of Water Filter

The US water infrastructure is deteriorating over time, and whilst water treatment facilities are successful in sterilizing water, there is still a journey from facilities to your own taps. it is in this section of your waters journey where the risks lies and contamination is a possible and devastating consequence. PUR and Brita water filters can help prevent the overconsumption of heavy metals and other nasty microorganisms.

The major risk comes from lead pipes and the possibility of lead contamination. A study by the Centers for Disease Control and Prevent between 1999 and 2010, found that over 500,000 children have elevated lead levels. Between 6 and 10 million households in the US have lead pipes supplying their water.

Lead can be highly damaging in high doses and cause ill effects on kidneys, the nervous system, testicle function and may cause anemia. It can also cause developmental and learning disabilties in young children.

Chlorine may also be present and cause eye and nose irritations as well as nervous system impairment.

Microbial Cysts can cause stomach issues and diarrhea.

Mercury can cause severe kidney damage acutely and chronically.

As you can see, too much of these heavy metals and other microorganisms can have potentially devastating effects. Water filters, such as those from PUR and Brita, prevent these being drunken thanks to the small filter they have.

PUR 18 Cup Dispenser Basic Water Pitcher



This PUR chrome water filter has a superior system that reduces over 22 contaminants which included lead & chlorine using activated carbon and ion exchange. PUR has filtering water for over 30 years and thus earned a reputable name in the industry. There are many sizes available to suit your needs at home or even in a more commercial setting. Water released from the pitcher is also BPA free.

The one focused here is the PUR 18-cup water dispenser as well as 40 gallons of filtration, which typically occurs over 1 to 2 months. Compared to bottled water you save $1,000 a year to get filtered water.

PUR 11 Cup Ultimate Water Filtration Pitcher with LED Indicator, Clear/Blue
  • PUR ULTIMATE WATER FILTRATION PITCHER: PUR's 11-cup water filter pitcher fits in your...
  • PITCHER WATER FILTERS: PUR's Lead Reducing pitcher filters are WQA certified to reduce 99%...
  • WHY FILTER WATER? Home tap water may look clean, but may contain potentially harmful...

Brita Large 10 Cup Water Filter Pitcher

brita water filter

The Brita water filter is another big name in the water filtration industry has a 10 cup filter to match PURs. This Brita 10 cup filter is BPA free and filters some of the most important contaminants such as chlorine, copper, mercury, and cadmium. One Brita filter replaces 300 standard 16.9-ounce water bottles. The filter requires every 40 gallons about 2 months to ensure consistent results.

Brita Everyday Pitcher with 1 Filter, w 1 std, White
  • LARGE WATER PITCHER: This large, clear plastic pitcher is easy to pour and refill. Great...
  • CLEANER AND GREAT TASTING: The BPA free Brita filter reduces chlorine taste and odor,...
  • FILTER INDICATOR: For optimum performance, a helpful status indicator notifies you when...

Differences between PUR and Brita

There is a difference when it comes to filling the water pitchers. PUR comes with an easy to fill design while Brita can be tricky when refilling it. With PUR, it has a small lid which you can open to fill water without having to open the entire lid. It is a different case when filling Brita because you will have to remove the entire top lid. Overall, it shouldn’t make too much of a difference once you understand how it works for your filter.

filling brita

Similarities of PUR and Brita

Both PUR and Brita water filters are effective in removing different impurities from water, as this is their purpose of course. For example, PUR and Brita can be used to remove the following hard minerals from water, as well as parasites.

Chlorine (Taste & Odor)

In most cases, chlorine is used to purify water. When it is used in excess, it leads to water contamination. You can easily remove the effects of chlorine from water such as bad odor and taste through the application of the two pitchers.


Mercury is a heavy metal which has several adverse effects on the human body. The water filters are both effective in removing mercury from water.


If you stay in a place where water is affected by cadmium pollution, you can use the water filters to easily remove the heavy metal from water.

pur lad


Copper is another heavy metal which should be removed from drinking water, the water filters are effective in removing the hard minerals.


Both pitchers are designed to remove zinc. You should not worry about zinc contamination in drinking water upon buying the water filter.

Removes Herbicides

Use of herbicides in farmlands end up polluting water bodies, the filters are effective in removing different impurities from water. They are effective in removing atrazine and linuron. You should not worry about herbicides pollution in drinking water upon application of the filters; they are very effective in removing these contaminants.

Industrial Pollutants

Both the filters are effective in removing a wide range of industrial pollutants in water. For example, you can apply them to remove impurities such as carbon tetrachloride, benzene, Tetrachloroethylene, nonylphenol, bisphenol, PCEP among others. A standard filter in Brita cannot remove benzene from water, you will need to purchase a long last filter for Brita to remove benzene. With PUR it can remove the pollutants even with a standard filter. Benzene is a common carcinogen hence you should take note when buying the filters.


There are several parasites which can pollute water. For example, cyst among other pollutants will lead to water pollution. You can remove different pollutants from water through the application of the water pitchers.


PUR and Brita the pitchers can remove a wide range of pharmaceuticals from water. For example, it can remove carbamazepine, atenolol, and estrone. Both the filters are also effective in removing different sediments from water. You can enjoy drinking clean water upon buying the filters. To achieve the best results when filtering different impurities from water, you need to go for a long-lost filter from Brita.

PUR water dispenser

PUR and Brita Improve Taste

Apart from the two pitchers removing impurities from water, there are those which tend to improve the quality of water. From research, it has been discovered that Brita water filters tend to improve the taste of water as opposed to PUR filters. If your main concern is to improve the taste of water, then your preferred choice should be Brita filters.

Final Word

Both of these filters from Pur and Brita are of good quality. There are a few differences which make them ideal for buyers with different needs. For example, there are those who would like to save on money among other factors. The type of impurities in your drinking water also matter. Always go for pitchers which can offer the best results and all in all these both tick the boxes.



Rupert Pople

Rupert is the founder of this website and a smart home tech enthusiast fascinated by the power of connected devices. Within his Business Management (BSc) degree at the University of Nottingham, he studied the technological impact of the Internet of Things.

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