nline mega-retailer Amazon has furthered its bid to become a big tech player by acquiring video-doorbell firm Ring for $1 billion. For Amazon this is a big deal – in fact, it is actually their second largest to date behind their $13.7 billion purchase of Whole Foods Market in 2017.

Ring Video Doorbell 2

Ring is a leading player in the smart home security market, most notably producing the Ring Video Doorbell series, a range of products that lets users see and speak to anyone at their front door at any time.This sends an incredibly strong signal from Amazon in regards to their intent to the smart home market. After the success of the Amazon Echo series, the firm wants to develop a large stake in the smart home industry as it is set to become highly profitable. Ring was a perfect choice as it is already compatible with Alexa, making the practicalities of integrating their products smooth. Undoubtedly one of these will be the relatively new Amazon Key, an app that can unlock doors from anywhere and allow temporary access for any circumstance.

This all begs the question of personal data, security and misuse at a fragile time for big tech firms following the recent data abuse of facebook users. Do you want Amazon to know exactly when your home and anything that happens there?

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